The Next American Consumer seeks to digitally document current consumer culture within global trendsetting cities: SUMMER 2011: Los Angeles, CA; Tokyo, Osaka, Kyoto, JP / SUMMER 2010: Seattle, WA; Chicago, IL; New York, NY; Atlanta, GA; New Orleans, LA and Los Angeles, CA. Documenting trends through photographs and text, The Next American Consumer seeks to be part of something new, something tried and something true.