The Next American Consumer seeks to digitally document current consumer culture within global trendsetting cities: SUMMER 2011: Los Angeles, CA; Tokyo, Osaka, Kyoto, JP / SUMMER 2010: Seattle, WA; Chicago, IL; New York, NY; Atlanta, GA; New Orleans, LA and Los Angeles, CA. Documenting trends through photographs and text, The Next American Consumer seeks to be part of something new, something tried and something true.
When the weather is hot, bring on the NEUTRALS in white, beige, brown and grey; with added pops of black, pattern or a purple swoosh (and please don't forget the dress hat). Guaranteed to look Japanese-goood! Men of Osaka are calling it: Casual-Coo.